Asendia simplifies and integrates cross-border mail service line-up
Asendia — the merged international mail operations of Swiss Post and La Poste Group — has launched a new simplified portfolio of services. The company formed in 2012 said last week it was consolidating the 50 services that had been offered by the original French and Swiss sides of the joint venture into 10 core services.
The new services within the “Asendia Offer” fall into four main categories — goods distribution, business mail, direct mail and press/publishing — supported by optional add-ons.
The aim of the new approach, the company said, was to provide a simplified choice of cross-border delivery services for businesses of any size, including a range of speed, insurance liability, returns options, destination and price.
In a statement, Asendia said it has arranged its services in “one unique and well-structured product portfolio, giving access to the best options of the two postal networks of La Poste and Swiss Post”.
The company explained: “From the beginning, the clear objective of this joint venture has been to become an integrated company. This means one organisation, one brand, common values as well as one product offer. We decided to integrate the organisation first by merging the business units in the various countries and by creating a uniform brand presence. Following this first stage, the company has focussed on harmonising its product offer and building its value proposition.”
Transition
Asendia is planning a transition period from now up until December in which both its old line-up of products and the new portfolio will be offered, to give staff enough time to brief customers on the new Asendia Offer.
Underpinning the new portfolio of services, the Berne and Paris-based company promised to measure and reduce the environmental impacts of its services.
European customers will receive carbon offsetting for their services as standard, for no extra cost, echoing some of the environmental initiatives of Asendia’s parent companies. The firm said that for Asian and US customers it will look at tailored solutions based on local market needs.
Asendia has a worldwide network of 25 offices, with a work force of more than 1,000. The firm specialises in business-to-business and business-to-consumer shipping for mail and packages on behalf of firms including publishers, retailers and e-commerce specialists.
