Neopost launches global rebrand to highlight multi-channel nature
Mail services giant Neopost has launched its global rebrand, aiming to position itself with the digital world and shipping in mind, as well as the mail. The company has taken on a lime green corporate colour and a new logo based on the letter “N”, which hints at Neopost’s role in multi-channel communications and the infinity symbol.
A new slogan, “Send. Receive. Connect.” has also been adopted.
Neopost, the second largest global mailroom solutions company behind Pitney Bowes, hired Paris-based branding agency CBA to develop the new look.
It said the green corporate colour evoked “growth, harmony and safety”.
Denis Thiery, the Neopost chairman and chief executive officer explained: “This rebranding is aligned with our business strategy to
develop mail-related activities and accelerate growth in
digital communications and shipping solutions.”
Reorganisation
Neopost, which has its global headquarters in the Parisian suburbs and operates in 31 countries with a EUR 1.1bn annual turnover, said the rebranding came as it evolves in a “rapidly changing world”.
The rebranding came with a reorganisation of the company structure, to emphasize three major areas of activity – Neopost Mailing, Neopost Digital and Neopost Shipping.
Neopost Mailing helps business customers with all aspects of mail preparation, from collating and personalising content, to filling envelopes and managing postage.
Neopost Digital provides document management software and data quality solution to help businesses target the right customers with the right messages.
Neopost Shipping — formerly Neopost ID — provides tracking solutions for shipping and delivery.
In certain countries, Neopost also offers the Neopost Graphics business, providing printing and finishing technology from booklet production systems to creasing and cutting, folding, binding and coating equipment.
