Unilever launches flagship store on JD.com

Unilever has announced that it will launch a flagship store on JD Worldwide, JD.com’s cross-border e-commerce platform. According to JD.com, the store will feature products from a range of Unilever’s most popular global brands, some of which will be made available to Chinese consumers for the first time.

“JD.com is a long-time partner and our fastest growing e-commerce sales channel in China,” said Andy Li, Director of Unilever’s China E-commerce Business. “Unilever has more than 400 brands globally, many of which are not yet available in the Chinese market. By partnering with JD Worldwide, we can quickly and efficiently address growing demand from Chinese consumers for many of our most successful products in the US, European and Asian markets.”

Unilever has sold products through JD.com’s e-commerce platform since 2013.