Yodel appoints Peak Programme Director
Parcel carrier Yodel has appointed Mark Horrobin to the newly-created role of Peak Programme Director. Horrobin has joined the company to strengthen and oversee the planning and execution of this year’s “Christmas peak”, when parcel volumes from retail clients increase dramatically, in line with online sales.
He has previously held board level positions at a number of companies including Tesco Telecoms and AOL and was Commercial Director at Onetel Communications.
Yodel said that Horrobin’s appointment was “the latest in a series of peak preparations”. The carrier has been investing in new sites, fleet, technology and training in order to cope with the expected surge in demand in the peak periods.
As previously reported, Yodel recently unveiled research findings which indicated there would be a 375% increase in the number of shoppers planning to take part in this year’s Black Friday promotions.
Since joining the company, Horrobin has appointed a peak planning team, which draws upon expertise from all parts of the Yodel business.
Horrobin will report directly to Yodel’s Chief Operations Officer and Interim Joint CEO, Keith Basnett.
Commenting on the appointment, Basnett said: “We’re delighted to welcome Mark onboard, as our planning for this year’s peak enters its next phase. His extensive experience and track record of delivering results in challenging circumstances will help to shape our peak plans and ensure that we are on track to provide the resilience required to deliver this Christmas.”
