PHLPost welcomes you to the Asia Pacific!
The Asia-Pacific region is rapidly changing and is now leading the world when it comes to e-commerce volumes. Today more and more companies are looking to establish themselves in the ASEAN market, making the World Mail & Express Asia Pacific 2015 event the perfect place to develop business relationships, expand networks and capitalize on the booming e-commerce industry in the area.
This year the World Mail & Express Asia Pacific Conference is hosted by PHLPost and arrives in Manila from 19 – 21 October.
Post & Parcel speaks to PHLPost Post Master General, Maria Josefina Dela Cruz, to find out what the event means to the newly-rebranded organisation, the connections it is hoping to make and the experiences it is keen to share with industry leaders across the world.
Why was PHLPost keen to host the conference this year?
PMG: Hosting the biggest conference of leaders and top executives in the global courier industry brings honour and prestige to PHLPost as this serves as a testament that the international community recognizes the capability and resources of the corporation to provide a conducive atmosphere for discussion and business. We at PHLPost take pride in welcoming the leaders in the postal industry to the World Mail & Express Asia Pacific event in Manila.
How does PHLPost hope to benefit from the event?
PMG: As a host and participant, PHLPost aims to use the occasion to promote its developments and demonstrate what it can offer to spur active participation in the supply chain management required in the flourishing industry of the cross border e-commerce. We hope to establish more connections, foster deeper partnerships, learn new business solutions, and adopt best practices to bolster our reengineering efforts in the corporation.
What unique postal challenges does PHLPost face?
PMG: We consider the issue on “de minimis” as the unique postal challenge confronting PHLPost. While we accept that countries do have varying thresholds for the imposition of duties and taxes, here in the Philippines, anything beyond PHP15 or less than US$1 (current exchange rate is US$1 : PHP43) is taxable. This supposed streamlined border for clearance and customs duties and other taxes has been a burden especially on the part of the micro, small, and medium sized enterprises that ventured into the e-commerce sector. Certainly, there is a need to expedite the enactment of proposed amendments in the Philippine Tariffs and Customs Law, and this includes increasing to a substantial amount of the de minimis, as this will result in the reduction on the customs compliance cost; instead, it will accelerate the delivery transactions of merchandise in favour of all the entrepreneurs, also the players in the courier business.
How is the theme for the event ” Championing e-commerce: creating new supply chains” relevant to you?
PMG: The conference theme couldn’t be more appropriate as championing e-commerce is at the core of our rebranding efforts. PHLPost aspires to bury the poor image of the corporation, and instead make way for an image of relevancy and sustainability. Today’s postal services are no longer defined by stamps, snail mail, and paper-based money order as PHLPost scales-up to express, logistics and warehousing, electronic remittance, and cross-border e-commerce.
Championing e-commerce means that the country’s government owned and controlled corporation that is PHLPost is now stepping up its role as an indispensable player in providing business solutions for micro, small and medium sized enterprises, allowing trades to move freely and easily across borders. Further, championing e-commerce will significantly drive revenue growth and profitability—areas that are crucial in achieving the Corporation’s thrust to contribute to the national treasury.
PHLPost has extensive domestic acceptance, distribution, and delivery network, as well as its worldwide mail linkages. The organisation also remains committed to bridging the gap between individuals, families, communities, businesses, and organizations. Despite the advent of modern modes of communication, PHLPost will continue to be relevant and competitive both in the domestic and international realms because it will be able to harness modern technology for greater transparency and efficient service delivery.
Why is the event important to PHLPost?
PMG: This event reinforces the relevance of PHLPost in the value chain. Committed to last mile delivery, PHLPost continues to play a vital role in the nation’s development. Modern technology, which some had previously perceived as a threat to the post’s survival, has become the corporation’s reliable partner in improving its delivery efficiency.
What can attendees learn from PHLPost?
PMG: If there’s one thing that the other posts can learn from PHLPost, it’s our program for people management, as we consider our human resources as the biggest asset of the corporation. PHLPost has embarked on a transformative reengineering program to increase efficiency, improve transparency and accountability, and strengthen operations within the corporation. By strengthening the organization, the current leadership hopes to build a sustainable business culture that provides service excellence to the Filipino people.
As a host, PHLPost hopes to showcase its reengineering experience as a model in empowering the postal employees. The corporation began sowing seeds of trust within the postal community to make the employees feel passionate about their jobs and committed to the organization. We modernized our facilities, automated our systems, implemented a refleeting program, and up scaled our products and services — all these investments to enable long-term value creation. As a result, we have already reversed the unfavourable condition in 2011, and continue to improve performance indicators.
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