Starbucks launches Green Apron Delivery service
Starbucks has announced the launch of its new Green April Delivery service – which will bring coffee directly to your office desk within 30 minutes. There is a catch: for now, the service is only available in one building. But that one building is home to more than 12,000 people – it is iconic Empire State Building in New York City.
In a statement posted on its website to announce the launch yesterday (13 October), Starbuck explained how the system will work: “Orders will be prioritized and prepared within a 30-minute timeframe, giving Starbucks partners (employees) the ability to craft the beverages based on volume and distance to the drop off location while ensuring the quality of the product upon delivery. Starbucks baristas will bring orders to each company’s designated drop off location, which could include reception, a desk or other common areas, where the customer will meet them.”
Starbucks says that this new “building-specific service” is a “pilot project designed for a dense urban environment”.
The Starbucks Green Apron Delivery kitchen is located in the 33rd Street lobby of the Empire State Building. Starbucks Green Apron Delivery service will be available on any of the building’s 75 office floors.
