American Apparel using Postmates for one-hour delivery
Fashion retailer American Apparel is using Postmates to offer a one-hour on-demand delivery service. The new service will be offered in 79 of the clothing brand’s US stores, and spans 31 metropolitan areas. Consumers will have the ability to order over 50 of American Apparel’s core items for men and women.
In a statement issued yesterday (21 March), American Apparel said: “In an effort to grow the clothing company’s mobile and user experience, the consumer will receive their order within 60 minutes, instead of the traditional four to five days it takes through standard shipping methods.”
Thoryn Stephens, American Apparel’s Chief Digital Officer, said: “American Apparel is improving its omni-channel consumer experience via Postmates by becoming their first major fashion retailer to offer ‘on-demand basics’.
“You’ll be able to receive hoodies, t-shirts, socks and more within a sixty minute delivery window — it’s great for traveling or last-minute needs. For the second phase we’re integrating the experience with RFID for real-time inventory availability.”
American Apparel is providing Postmates with RFID real-time inventory that allows them to display the most up-to-date merchandise offering. The participating American Apparel retail stores will have access to the merchant app, Postmates Order via an Android tablet, which will display them directly on a terminal in the store.
This will allow the American Apparel retail team to retrieve and package the order while the Postmates driver is on his or her way to pick it up.
“The combination of American Apparel’s real-time, local inventory paired with Postmates’ superior delivery technology and national footprint is changing the way customers can access their favorite brands,” said Holger Luedorf, Postmates’ Senior Vice President of Business. “One or two day shipping is no longer an option – we are creating entirely new customer expectations.”
Postmates estimates this process will save 15-20 minutes per order and result in higher order accuracy.
The integration is also set up to allow Postmates to invoice American Apparel instead of the driver’s credit card at pick-up, which the retailer said will “result in further savings of credit card fees and time”.
American Apparel previously tested the service with Postmates in a number of US cities, including New York and San Francisco.
