DPD CZ launches Smart Delivery
DPD CZ is piloting a “Smart Delivery” service in the Czech Republic, which enables online retailers to use the couriers to engage with, and learn more about, their customers. While traditional bricks and mortar shops have face-to-face contact with their customers when sales are made, online retailers can’t make this personal connection.
In order to overcome this barrier, DPD Cz has developed the Smart Delivery option, whereby the DPD couriers can use their scanners/PDAs to conduct a short survey with the customer to find out if they are satisfied with their purchase, and if they would like to know more about additional goods and services.
According to DPD CZ: “The scanner can also display important information and instructions for returns or future deliveries (lockers, parcelshops, etc.) or multimedia content, for example, the company logo with a thank you. The results are subsequently reported to the online retailer on a regular basis.”
DPD CZ is running Smart Delivery as a pilot with the retailer Euronics.
Commenting on the service, Ondřej Vaňha, DPD CZ’s executive director, said: “Cooperation with online retailers is very important to us, not only in terms of the actual shipping process. The sales support is also of interest to us and we try to bring regular innovations to facilitate business with customers and provide them with an increased amount of options.”
Marek Ingr, spokesman for EURONICS, added: “We expect to gain more information about the experiences and preferences of our customers. We intend to evaluate their overall satisfaction and recognise potential for new purchases.”
