Sealed Air launches “StealthWrap” packaging technology
Sealed Air has launched its StealthWrap “ultra durable” cartoning solution, which it claims will allow primary package cartons to be protected for transit without the need for outer boxes or additional packaging materials. According to Sealed Air, StealthWrap “shrinks and adheres to the dimensions of the product, obscures any markings or identification of the product inside, and provides a strong, damage-resistant covering”.
Kenneth P. Chrisman, President of Sealed Air’s Product Care Division, said: “Consumers have become accustomed to receiving a box within a box within a box, and while the material waste and inefficiency of that kind of packaging method is evident, it has long been the only method available to provide adequate protection for the manufactured item in its original packaging.
“The high-performance capabilities of StealthWrap can truly eliminate a significant amount of corrugated cartons from the global supply chain, bringing unprecedented simplicity, sustainability, and cost efficiency to retailers, large-scale fulfillment operations, and third-party logistics providers.”
In a statement issued on Monday, Sealed Air also announced that XPO Logistics has already been using StealthWrap in several distribution centres where it fulfills and ships e-commerce orders for customers.
Ashfaque Chowdhury, President–Supply Chain, Americas and Asia Pacific for XPO Logistics, said: “We’ve been piloting StealthWrap over the last few months, and early results point to opportunities to create efficiencies, eliminate waste, mitigate damage and reduce costs. It’s a product that fits nicely into our strategy to leverage innovations for the benefit of our customers. We’re proud to be the first in our industry to utilize StealthWrap in e-commerce logistics operations.”
Sealed Air StealthWrap will be available in North America beginning in December 2016 with global availability in the first quarter of 2017.
