Direct mail: strong growth
Despite the general economic slowdown, UK direct mail volume grew by 5.9% year on year, thanks to a strong 4th quarter of 2001, with expenditure up by 8.7%.
Although both volume and expenditure grew year on year in each individual quarter, the October to December 2001 period provided the strongest growth with volume up 9.6% to 1.248 billion items and expenditure hitting £641.58m, up 11.2%. Direct mail volume almost hit the 5 billion item mark – weighing in a 4.939 billion. Expenditure rose to £2.228 billion.
