Royal Mail launches online drive for door-drops
Royal Mail is launching an interactive online service to promote the effectiveness of door-to-door marketing. The website, www.royalmail.com /doordropaction, is designed by OglivyInteractive and leads users through a virtual town demonstrating how door-drops work. According to Royal Mail, door-to-door marketing is a successful growth area with 79 per cent of people reading, keeping and passing on door- drops.