Post haste virtually all a matter of timing
WHEN virtual mobile service provider, Sydney-based M8 Telecom, decided to explore the American market this year, it chose Deutsche Post Global Mail (DPGM) for logistics management.
Jacob Shamoon, M8 Telecom’s training and business development manager, says DPGM delivered its sales and market survey materials to the US.
“If we were to do the mailing ourselves, we would have to pay considerably more because we do not have the economy of scale.”
But Shamoon says the most important factor is the timing. “The standard postal system can take a long time to have mail delivered.”
M8 Telecom bundles tariff rates from Optus and markets the discount packages under its own brand to independent dealers.
Ken Mouldey, DPGM’s new managing director Australia and New Zealand, says: “We look at providing vertically integrated services. We try to avoid just selling a commodity (standard mail service).
“We add value by offering a range of services to our clients, including sourcing of mailing lists, translation of marketing materials and
follow-up call centres in overseas countries,” Mouldey says.
In Australia, DPGM services centre on four products — global mail business (overseas bulk mail); global mail publications (magazines and periodicals); global mail direct (international direct marketing) and global mail parcels (fulfilment of e-commerce orders and other merchandise).
Global mail business, a product introduced in January, is intended for corporate users who require priority mail service for their international mail.
During a visit to Australia last year, Klaus Knappik, chairman of Deutsche Post Global Mail told The Australian the company has a 13 per cent share of the global mail market — the second largest in the world.
But to continue to grow, he says, it is imperative that Deutsche Post Global Mail broadens out of its traditional mail services to new areas of service to help companies engaged in global trade.
Rhonda Black who runs Blacklink Transport Consultants says DPGM can deliver parcels weighing 30kg, saving companies like hers from having to use expensive courier services. Black shops on behalf of her 120 clients for the most economical and efficient transportation of their products. Her clients include Amway, which, she says, sends five tonnes of magazines to New Zealand each year.
Last month, DPGM launched a service, Global Mail Packet, with Pack & Send, a national freight, packaging and messaging retail franchise.
The new service specifically caters to small businesses and individuals with low-volume, under-2kg international parcel post requirements.
Until now, DPGM’s focus in Australia has been towards the bulk business-to-business international mail market.
Mouldey says DPGM works with its sister firm, DHL, and other partners to pick up mail in areas where its own fleet does not reach.
Mouldey says “we aim to provide a one-stop broadband service and this means bringing our businesses together under the umbrella of the group”.
