Uber reportedly looking to roll out loyalty programme for Uber Eats in the UK

Uber is considering plans to introduce a loyalty programme for its Uber Eats food delivery service in the UK, according to local sources.

According to reports published by The Financial Times and Business Insider, the company has already been “experimenting” with loyal programmes.

One of the key players in the UK food delivery market, Deliveroo, rolled out a subscription service across the UK in November. Deliveroo subscribers pay £7.99 a month – and then don’t have to pay the £2.50 delivery fee for their orders.

Media sources have speculated that Uber Eats could also be looking to offer a deal which waives the per-delivery fees, as well as offering promotions and exclusive menus.