McGuirk joins PostTag
Yodel’s director of commercial development Patrick McGuirk has left the delivery company to become commercial director for PostTag.
McGuirk was with Yodel for two years – and prior to that he spent a decade at Coca-Cola Enterprises.
In his new role as head of its commercial operations, McGuirk will help identify new partnerships and customers.
PostTag has developed a navigation system which it says can “get people to the right front door first time, with more accuracy than any system currently available”.
The technology, which PostTag says is easily integrated into customers’ existing platforms, uses seven different data sources to triangulate the information into a unique API.
McGuirk said: “I am really excited by the PostTag solution and see how it will directly addresses issues faced by every delivery business in the UK. I saw first hand at Yodel the inefficiency caused for drivers and couriers struggling to find a precise delivery location – I am struck by the transformational benefits of PostTag.
“It is energising to be at the cutting edge of a growth business with a genuinely game changing piece of technology which can deliver savings of more than 21% for last mile businesses.”
Paul Yewman, CEO of PostTag, said: “We’re delighted to have Patrick on the team with us at this key moment in PostTag’s evolution. He was someone we pitched the solution to in his role at Yodel and he immediately saw our technology as a solution to a set of problems that have remained unsolved across what we call the ‘last mile economy’. His market insight and experience will be a powerful weapon for us as we look to break through this year.”
PostTag is eyeing launches in France, Spain, Italy, the UAE, the USA, Australia and Malaysia but is setting up to become seen as industry standard in the UK by the end of 2018. It is currently in advanced pilots with a number of the UK’s largest delivery companies and retailers, with some partnership announcements expected in the coming months.
