La Poste & Claritas combine on unaddressed mailings

La Poste and Claritas have reached an agreement enabling La Poste access to Claritas new mailing lists which are updated from surveys sent to magazine subscribers. Claritas mailin lists comprise 1 million addresses and yeield an annual turnover of EUR 22 million. La Poste deliver 8 billion items of unaddressed mail each year and has a market share of 32% covering 25.5 million households.
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Escher powers the world’s first and last mile deliveries, helping Posts connect nearly 1 billion consumers with global ecommerce networks. Postal operators rely on Escher to deliver an enhanced retail and digital customer experience, to activate new revenue streams, and to realize new delivery economics. […]

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