Ten minute delivery
The recently-published Tetra Pak Index has suggested that super-fast delivery (“within as little as ten minutes”) could be offered as value-added service in the European online grocery market by 2025.
The report, which was published on 27 June, takes a broad look at the key trends in the online food and grocery market across Europe, North America and China.
In his introduction to the report, Dennis Jonsson, President and CEO of the Tetra Pak Group, identified four key trends: convenience; technology; sustainability; and personalization.
As one might expect, Tetra Pak believed that “smart packaging” could play a major role in taking both online and offline grocery in “exciting new directions” over the next few years.
Alexandre Carvalho, Director Global Marketing Services at Tetra Pak, commented: “The rise of on-line grocery is a great opportunity for food and beverage brands, and packaging plays a key role in supporting their success. In particular, smart packaging helps drive greater transparency and efficiency in the supply chain, up and down stream, while also enabling a direct, interactive relationship with the consumer.”
Click here to see the full report.
