TNT Express gears up for international media pitch
Parcel delivery service TNT Express has revealed it is talking to media agencies about its planning and buying business.
Andrew Huestis, the marketing and communications director of TNT Express, said the company was shortlisting agencies for the account and has yet to decide if the work will be on a European or international level. It is not known how much the account will be worth.
The news comes as the Netherlands-based business hired Wieden & Kennedy to its international advertising account following a competitive pitch against rivals including Bartle Bogle Hegarty. There was no incumbent on the account, although TNT has worked with J Walter Thompson in the past.
Huestis said TNT has concentrated on below-the-line marketing over the past five years.
The company is preparing to launch TNT Mail in the UK. Last week it hired Simon Dolph as the head of marketing and communications for the mail distribution service.
TNT’s main competitors in UK are FedEx, DHL, UPS and Parcel Force. The companies have a combined UK spend of £13.5m.
TNT’s parent company TPG Post UK confirmed in April that it had signed an access agreement with Royal Mail and its new postal service would trade as TNT Mail.
