Royal Mail commits to data growth

Royal Mail commits to data growth
From PRECISION MARKETING, April 24th, 2000
Mark Kleinman Royal Mail has appointed its first director of data development and information services in a bid to improve the organisation¹s offer to direct marketers and allay concerns about the effectiveness of its data support.

The firm¹s recruitment of former blue-chip financial services marketer, Richard Roche, reflects the need within Royal Mail to offer a broader data package to its customers and utilise commercial experience more extensively.

Roche is ex-vice president marketing of Citibank Diners Club Europe, former marketing services manager at HFC Bank and ex-director and head of marketing at Alliance & Leicester Personal Finance.

He will take responsibility for Royal Mail¹s Address Management Centre and wants to ensure that its products are promoted and developed more effectively.

³There are still a lot of people in the industry who don¹t use what is the UK¹s biggest database, either due to a lack of awareness or a preference for other channels. My aim is to create a range of intelligent information products that support quality mail media,² he says.

PRECISION MARKETING, 24th April 2000