Deutsche Post spends tens of millions of euros on free package mailing promotion

Deutsche Post World Net AG is launching a sales promotion costing a ‘high double-digit million euro’ amount, a spokesman for the company said. The company said every household in Germany may mail one package weighing up to 20 kilograms free of charge on Feb 25.

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Escher powers the world’s first and last mile deliveries, helping Posts connect nearly 1 billion consumers with global ecommerce networks. Postal operators rely on Escher to deliver an enhanced retail and digital customer experience, to activate new revenue streams, and to realize new delivery economics. […]

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