DHL seeks brand exposure as Asia games sponsor

DHL has signed up as a sponsor of the East Asian Games, which will be held in Macau in October. The sponsorship will provide DHL with brand exposure at the venues of the games, as well as collaterals, an official website and publicity at media events.

The company, which is the official logistics partner of Formula One, also sponsors Hong Kong Rugby Tens in Hong Kong, Sri Lanka Rugby Sevens Tournament, Thailand Tennis Open.

“This sponsorship will see DHL strengthening its sports sponsorship commitment in the Asia-Pacific region,” said Kelly Yu, GM at DHL Express Hong Kong.

“Asia-Pacific has been the fastest growing market for DHL with intra-Asia shipments becoming more important. A lot of focus therefore has been placed on the development of a regional network and facilities that can handle intra-Asian shipments.”