Royal Mail plots DM drive over PiP

Businesses including print firms, publishers and marketing agencies are to be targeted by the Royal Mail in a bid to communicate its Pricing in Proportion (PiP) plans.

The change in the Royal Mail’s pricing structure comes into effect next August and the mailings are to be sent out this month. The information packs will provide sizing and pricing information, as well as advice on managing the impact of PiP.

“We’ve listened to our customers and worked with them to accommodate the issues some of them have raised,” said Lorna Clarkson, director of commercial policy and pricing at Royal Mail.

The packs will enable recipients to compare current prices with those that will be introduced next year, when post will be priced on size rather than weight.

TV, radio and press ads will support the DM drive.