UPS – A STRATEGY FOR GLOBAL INDUSTRY LEADERSHIP
CONFIDENTIAL – NOT FOR DISTRIBUTION
1. EXECUTIVE SUMMARY 3
2. INTRODUCTION 3
2.1 “Big Brown” – A Transport Colossus 3
2.2 So What? 3
2.3 Exclusions 3
2.31 Not “The Document Courier Business” 3
2.4 Glossary 3
3. STRATEGY ANALYSIS 3
3.1 Global Transportation Industry Overview 3
3.2 Competitive Landscape 3
3.3 Strategic Capabilities 3
3.4 PESTEL/5 Forces Analysis – UPS 3
3.41 Buyers 3
3.42 Suppliers 3
3.5 Rivalry 3
3.6 Stakeholders 3
4. RECOMMENDATIONS 3
5. REFERENCES: 3
5.1 Bibliography 3
5.2 Website References: 3
APPENDICES 3
APPENDIX 1: Segmentation 3
Fig 2: Air and Express 3
Appendix 2: The “Integrators” 3
Appendix 3: Competitive Landscape 3
Appendix 4: Glossary of Terms 3
Appendix 5 – Industry Strategic Capabilities 3
Fig 1. 3
Fig 2. 3
Appendix 6: UPS Product/Market Matrix 3
Appendix 7 – PESTEL/5 Forces Analysis – UPS 3
Appendix 8. 3
P:LibraryUPSUPS STRATEGY FOR GLOBAL INDUSTRY LEADERSHIP Jan06.doc
