what3words: getting packages to customers as quickly and efficiently as possible

boohoo Group PLC and location technology what3words have announced a new partnership.

The integration of what3words into boohoo Group’s services will enable efficient deliveries for customers across their portfolio of brands. The feature has been launched on boohoo, boohooMAN, Nasty Gal, Burton, Dorothy Perkins, Wallis, Warehouse, Coast, Misspap, Karen Millen and Oasis checkout pages.

what3words provides a simple way to communicate precise locations. It has divided the world into a grid of 3 metre squares, and given each square a unique combination of three words: a what3words address. It means that every front door, side door, shopping centre entrance, delivery point, and spot on an unmarked road has a simple and accurate address. This allows users, including the boohoo group couriers and customers, to find, share and navigate to precise locations, anywhere in the world and the technology is available in over 50 languages. For example ///bands.villa.swung identifies a 3 metre square at the top of Primrose Hill that offers one of the best panoramic views of London – the perfect spot for a photoshoot to show off a new outfit. 

Chris Sheldrick, Co-founder and CEO of what3words says: “Time rarely moves slower than in the hours and minutes spent waiting for an exciting new purchase to arrive, which makes it even more  frustrating when the delivery driver can’t find the right door, or when your order ends up with your neighbour. Adding a what3words address at checkout ensures drivers know exactly where to deliver, getting packages to customers as quickly and efficiently as possible!”