Finland Post becomes Itella

As of 1 June 2007, the name of Finland Post Corporation will become Itella Corporation. At the same time, the entire Group will become the Itella Group. The Post’s consumer customers in Finland will not be affected by the change as they will continue to be served under the name “Posti”.

The change of name is based on the fact that, during recent years, the Finland Post has changed from a company conducting only postal services to one offering versatile data and material flow management services.

This change is also required by the internationalisation of the Finland Post Corporation. In addition to Finland, the Group now operates in eight Northern European countries, accounting for 23 per cent of the net turnover. Companies and other organisations account for 95 per cent of the Group’s turnover.

The Finnish consumer will hardly notice the change of name. In the future, post offices, mail carriers, mailboxes, consumer websites and communication and marketing directed at consumers will bear the familiar and trusted name of “Posti”.

”This change of name is the company’s reaction to changes within itself and the surrounding society. We are proud of our long history and roots. At the same time, we believe that the new corporate name will better communicate our versatility and give us an improved competitive position now and in the future,” argues Jukka Alho, CEO.

”The change of name of the parent company and the group will make the entire Group structure clearer. It is also important that all Group employees can feel that they belong to the same whole, which comprises nearly 25,000 Itella employees,” Alho explains.

Since the beginning of 2007, the Finland Post has used the Itella marketing name in all Group services offered to, and operations directed at, companies and organisations. Finnish consumers will be served under the name “Posti”. The change of the name of the parent company and the entire Group to Itella will also support the brand overhaul that has already taken place.

The names of the company’s subsidiaries will also be standardised during 2007 in all nine countries. Logistics’ subsidiaries will use the name Itella Logistics, and Information Logistics’ subsidiaries will use Itella Information Logistics.