New classification of DPD Lietuva products titles

Parcels courier service leader in Lithuania company “DPD Lietuva” has finished it’s second re-branding stage – in all Baltic countries it has developed new differentiation of DPD services before named by single name “Bizpak”.

“We have separated four products titles for Baltic region, two international product titles and nine additional services titles. With the unification of services and products titles in all three DPD companies in Baltic countries the “Bizpak” re-branding history is symbolically ending and we expect to strengthen our positions even more in Baltic countries region and entire Europe”, – said “DPD Lietuva” Director of Sales and Marketing for Baltic States Gintaras Bingelis.

According to him, unified services and products titles will enhance customers’ reliance and facilitate their decision and perception which service will be the most convenient to the moment.

“Services and their possibilities for business will remain the same after changing the brand and names of these services. We will continue to seek that every customer would get reliable, high quality logistics solution that meets customers requirements and we will be investing into the new products development”, – said Gintaras Bingelis, “DPD Lietuva” the Director of Sales and Marketing for Baltic States.

“DPD Lietuva” leadership made the decision to change their brand in June 2006 and planes to complete re-branding process from Bizpak to DPD till 2008.