DHL Express launches customer loyalty programme in Switzerland

DHL Express has started what it claims to be the first customer loyalty programme in Switzerland offered by a logistics company.

The “DHL Ship & More” programme, launched at the start of April, offers a range of rewards and is available to contract customers, DHL Express Switzerland announced.

Customers can register online for the programme, and collect points for each shipment sent by DHL. One point is earned for every CHF 1 of the net shipment price, excluding customs charges and other fees.

Rewards can be earned starting from 500 points, with a range of products ranging travel vouchers to consumer electronics and other items. Points can also be donated to World Vision charity projects, DHL pointed out.

The rewards go to the company of the customer, and it is up to management to decide what to do with the item in question, DHL added.