Deutsche Post summer campaign
Deutsche Post will launch a major TV and print advertising campaign this summer to promote its core mail delivery services. The move comes as rivals gear up to compete in a fully-liberalised market from next January.
Under the slogan „Post for Germany“, Deutsche Post will highlight its delivery staff, its delivery quality and the logistics system behind the domestic mail service.
The print adverts will run in daily and weekly newspapers and consumer magazines. There will also be special supplements in publications and about 40 million direct mailings to households and businesses.
