DHL (UAE) gives more rewards to loyal customers with enhanced Altitude program

DHL customers using the company’s express services will now get more rewards with Altitude, the newly-enhanced customer loyalty program.

DHL UAE Marketing Manager Elliott Santon commented: With Altitude all our loyal customers will now be rewarded for every dirham they spend on DHL’s products and services. Previously, customers who registered under the program were rewarded on parcel shipments only. It will now be across the complete DHL product range.

Enrolling in the Altitude program is free upon opening an account with DHL. Altitude members can either redeem their points at any of the program rewarding partners like City Centre in Dubai, Sharjah and Ajman, or donate the equivalent amount to non-governmental organizations such as the World Wide Fund for Nature (WWF), Dubai Centre for Special Needs (DCSN) of Medicines Sans Frontiers (MSF).

The newly-enhanced Altitude has increased the rewards options for its members by increasing the number of the redemption partners. ‘The rewards options for members now include a wide variety of choices, ranging from jewellery, electronics, office supplies, gift vouchers and, of course, greater discounts on DHL products and services. An added benefit is that Altitude allows members to donate their points to one of the program’s charity partners,’ explained Santon.

The primary applicant can nominate up to three supplementary card members. But only the primary card holder can make redemption requests because all the points will be credited to his/her account.

DHL’s customer loyalty program was launched in 2003. Two years after it won the prestigious Gulf Marketing Review’s Loyalty Program of the Year award.