FEDMA celebrates ten years
FEDMA celebrated yesterday its 10 year anniversary: 10 years of innovation, continued growth, change and development in the direct and interactive marketing industry.
More than 80 high-level representatives from the European Parliament, the European Commission, national direct marketing associations and members attended the cocktail event hosted by FEDMA and supported by Reader’s Digest, Swiss Post International and DHL Global Mail to mark this date.
FEDMA, the Federation of European Direct & Interactive Marketing, was created in 1997 as a result of the merger between EDMA (est. 1976) and FEDIM (est. 1992) and is the single voice of the European direct marketing industry.
“FEDMA has become the voice and driving force of European direct marketing in the past ten years. Using its expertise and comprehensive know-how, FEDMA makes a strong contribution to the further development of the growth industry of direct marketing. Global Mail thanks the dedicated FEDMA team for the valuable support and looks forward to many years of continued cooperation,” said Jürgen Höfling, CEO DHL Global Mail.
FEDMA represents the Direct Marketing sector in all its forms. Its objective is to protect and promote the European direct and interactive marketing sector by creating, through representation, self-regulation and information, acceptance of and confidence in direct and interactive marketing within a healthy commercial and legislative environment in which the sector can profitably operate and develop.
Its national members are direct marketing associations (DMAs) representing users, service providers and media/carriers of direct marketing. In addition to its direct Corporate, Corporate Associate and Company Members, FEDMA represents nearly 10,000 companies through its 27 national DMA members.
The direct marketing sector represents an annual expenditure of over 100 billion euro and employs over 2 million people directly, and many more indirectly, within the EU.
