Russian parcels firm Armadillo re-brands to DPD
Russian parcels firm Armadillo, a GeoPost subsidiary, is re-branding to DPD to benefit from the strong international name. The move follows similar re-branding of GeoPost subsidiaries in Poland, the Baltic States and Benelux.
The previous product name Bizpak for the domestic parcel service is being phased out in favor of DPD, the main brand of the GeoPost group, DPD announced in a statement. The re-branding, which should be completed by the end of this year, is being carried out in a phased program covering depots, staff uniforms and the vehicle fleet, with delivery vans bearing a “Bizpak is now DPD” slogan.
The re-branding is designed to benefit from the high international reputation of the DPD brand with values such as reliability, efficiency and customer friendliness.
The parcels company already launched parcel services for Russian exports to Europe using the DPD brand last autumn. The “DPD Classic” service offers door-to-door deliveries of documents and goods up to 31.5kg to countries throughout Europe, with transit times of 2-5 days.
In 2006, the Armadillo Group, a joint venture between GeoPost and Turkey’s Yurtici Kargo, increased revenues by 51 pct to 1.5 billion roubles (EUR 44.2 million). It delivered over 2.8 million parcels for 11,500 customers across Russia, and shipped volumes with a combined total weight of 70,000 tons. The group opened six new branches to extend its network to 22 locations in Russia.
