Dentsu Tec & Japan Post Service create Joint Venture

Dentsu and its wholly owned subsidiary Dentsu Tec together with Japan Post Service, a company belonging to the Japan Post Holdings, announced that the companies had signed an agreement to establish a new joint venture.

Japan Post Service and the Dentsu Group have been actively studying ways to establish a comprehensive, strategic business relationship that would integrate Japan Post Service’s strong network and brand value with the Dentsu Group’s expertise in the field of database marketing in order to create a postal-related business capable of providing consumers with useful information about companies and products, and to revitalize the direct promotion market in Japan.

Based on the results of the above studies, the three companies have reached an agreement to establish a joint venture to develop new types of postal media, and to promote businesses related to these new media.