Canada Post Launches Virtual City in Second Life with Retail Partners

Canada Post aspires to hit Second Life in a big way: By launching a virtual city, where users can come and shop.

The virtual city of Maple Grove has a distinctly Canadian feel, according to DM News. Virtual residents can send packages or buy stamps, cards and gift cards and convey them anywhere in Canada.

Additionally, Maple Grove will include a collection of stores offering discounts to virtual residents.

Stores include North American retailers like Everything Olive and Toys “R” Us, which partnered with the Canadian post office on its lookbook catalog.

Further, instead of creating its own island like many other brands, Maple Grove has opted to join the Second City mainland, since the post office “is the center of many communities across Canada,” CP’s SVP Laurene Cihosky told DM News.

The city launched on Saturday with a six-hour virtual live music festival.