Catalogue Digital Order Forms signal the end of traditional processing for B2B catalogue companies

The launch of a Digital Order Form from YUDU Media, the UK’s leading provider of digital catalogues, is set to end the complications of fax orders for catalogue companies and increase order intake efficiency. According to YUDU Media, 75 per cent of their B2B catalogue clients still use fax for the majority of orders which can be time consuming and confusing for both the customer and processing team.

The Digital Order Form is open to new and current YUDU Media catalogue customers at no extra cost. It works like an online shopping basket, allowing the customer to collate all the products they wish to buy, as they read through the catalogue. The completed form can then be emailed directly to the catalogue company for processing and effortlessly forwarded to all the relevant departments at the click of a button, such as financial, order intake, sales etc.

Not only can the digital order form increase efficiency and sales value for the B2B catalogue company but it also makes life easier for the user. As well as reducing the need for cumbersome fax orders, it also eliminates the need to make phone orders. Once the order has been sent via email, the catalogue company can call the customer back, to simply process the order. Any language barriers the customer may have ordering from overseas call centres are eliminated as the catalogue company already has the order.

The Digital Order Form is especially beneficial for catalogue companies who sell through distributors, as they can clone their digital catalogue, re-jacket them and programme the order form to send the customer’s orders directly to the relevant distributor.

“The YUDU Media digital order form is designed to increase efficiency and help companies who are still using fax, postal and phone orders to move towards an electronic system,” says Richard Stephenson, Chairman, YUDU Media. “This will reduce the man hours needed on the phones taking orders, or inputting the orders from fax or mail orders.”

Jaleel Shujath, Head of Corporate Marketing, PBL InterferonSource says, “Our YUDU Publishing digital catalogue has allowed us to capitalise on immediacy of delivery and reduce our print and postage costs. The new Digital Order Form will just increase its benefit and allow us to more effectively track the catalogue’s conversion rate. Saving time and increasing efficiency is obviously something that all catalogue companies strive for but we also hope that it will enable us to concentrate on increasing sales elsewhere.”