Examine the UK Mail Order Retailers 2008
In-depth insight into the UK mail order market including detailed profiles of 10 of the leading mail order operators. The report studies market trends, including growth and value in the agency, direct and door-to-door markets and highlights the issues facing mail order retailers with responses necessary for specialists to compete in this challenging sector.
Ten years’ data on market value and growth rates in the overall market, plus five year trends in market segments agency, direct and door-to-door. Market shares of 10 major operators five years’ historical data to 2007, including shares of separate market segments. Key operating statistics for each retailer, including trading record, operating margins and analysis of retail proposition and catalogue portfolio.
In 2007 the GBP 9.9bn mail order market enjoyed its strongest growth for nine years at 6.2pct, reversing four years of decline. This has been driven primarily by direct and niche operators who are targeting specific customer groups effectively, and from new business developments, with the Tesco Direct catalogue the most significant.
The traditional Big Three operators underperformed, losing 1.8 percentage points year-on-year and continued to be unprofitable. Their participation in the agency sector was a factor agency business declined a further 6.1pct in 2007 to GBP 1.4bn, suppressing overall growth and dragging down any gains made in the direct sector (which grew by 10.8pct).
Online has become the most important channel of distribution for mail order retailers, producing GBP 4bn of sales. Online ordering generated nearly 41.0pct of all sales in the GBP 9.9bn market in 2007. The result is that mail order operators have doubled their share of total online expenditure over the past five years, from 19.5pct in 2002 to 38.1pct in 2007.
Identify trends and opportunities in the market using the 10 year historical market data, plus the channel analysis and market shares. Understand the key issues that face mail order specialists enabling you to make well-informed strategic decisions. Seize growth opportunities from the identification of competitive threats and recommended responses.
