Itella studies and develops the usability of Posti web service
Itella is developing public web services to make them more user-friendly. The project will start with the Posti.fi website, one of Finland’s most frequently used electronic transaction services. During the spring of 2008, Itella and Logica will cooperate in a study on how the current website serves senior citizens and how the usability of the site could be improved, both as regards senior users and other website visitors.
The Posti website attracts almost one million visits on a monthly basis. The use of the Internet both for information searches and eTransactions is increasing, and a growing number of senior citizens use the Web for various transactions. – In future, the easy usability of online services will be one of the key features of the information society in providing services for people of all ages. Itella wants to be the first to contribute to this cause, comments Tarja Hopeakangas, Business Development Manager responsible for Itella’s online services.
In April, Itella and Logica will test and study the usability of the current Posti website with a test group comprising people of 60 years of age or over. Enter ry, a senior citizens’ information technology association, is contributing to the selection of the test group. The association has participated in many public sector projects as an expert and usability tester. The tests will provide valuable information on how to make it easier to search for information.
Itella is developing public web services to make them more user-friendly. The project will start with the Posti.fi website, one of Finland’s most frequently used electronic transaction services. During the spring of 2008, Itella and Logica will cooperate in a study on how the current website serves senior citizens and how the usability of the site could be improved, both as regards senior users and other website visitors.
The Posti website attracts almost one million visits on a monthly basis. The use of the Internet both for information searches and eTransactions is increasing, and a growing number of senior citizens use the Web for various transactions. – In future, the easy usability of online services will be one of the key features of the information society in providing services for people of all ages. Itella wants to be the first to contribute to this cause, comments Tarja Hopeakangas, Business Development Manager responsible for Itella’s online services.
– A service or application of high quality in terms of usability forms a key factor in our development efforts. We emphasise the unrestrictedness of services for special groups and good usability, which contributes to the customer-based and cost-efficient growth of eTransactions, says Timo Pyykönen of Logica.
In April, Itella and Logica will test and study the usability of the current Posti website with a test group comprising people of 60 years of age or over. Enter ry, a senior citizens’ information technology association, is contributing to the selection of the test group. The association has participated in many public sector projects as an expert and usability tester. The tests will provide valuable information on how to make it easier to search for information.
Enter ry is a major provider of advice and guidance for the use of information technology and mobile phones in the Helsinki Metropolitan area. One of the key roles of Enter is to tackle the everyday challenges of the information society by providing guidance and practical advice for senior citizens who use digital tools. – We are confident that we are contributing to the general well-being of elderly people by helping them cope with the digital challenges of the future, says Sakari Eränen of Enter ry.
Posti is a renowned Finnish web brand: in a 2007 study by Taloustutkimus market research, it was placed in the top twenty per cent in terms of its appreciation by the 150 best-known participating web brands. The Posti web service is frequented by 42 per cent of Finns who use the Internet on a weekly basis.
