DHL wins the 'choice of the year' contest in Belarus
DHL has become a winner in the ‘2007 No. 1 Worldwide Express Delivery Service’ category in the international ‘Choice of the Year’ contest, which took place in early April in the Republic of Belarus.
The contest’s main objective is to determine the highest quality products and services in the Belarus market. The status of the event as a worldwide competition allows for both international and local brands to run for prizes in the same contest.
The ‘Choice of the Year’ contest held in Belarus is distinct for its unique assessment method in determining winners. To ensure that objective results are obtained, the steering committee conducts an all-round evaluation of all products and services in the market (regardless of whether the companies who market these products and services participate in the contest or not). This is followed by an in-depth market survey, which assigns a general score to the company, with the scores allocated by consumers (taken from a direct survey of up to 1500 respondents) comprising 40 pct of the total. 30 pct of the general score is made up of expert opinion, while the remaining 30 pct is taken from the assessment of the advertising strategy of each competing company and the opinions of the jury and steering committee.
The annual review and validation of the study results of the ‘Choice of the Year’ competition is performed by the global auditing firm Deloitte.
DHL has become a winner in the ‘2007 No. 1 Worldwide Express Delivery Service’ category in the international ‘Choice of the Year’ contest, which took place in early April in the Republic of Belarus.
The contest’s main objective is to determine the highest quality products and services in the Belarus market. The status of the event as a worldwide competition allows for both international and local brands to run for prizes in the same contest.
The ‘Choice of the Year’ contest held in Belarus is distinct for its unique assessment method in determining winners. To ensure that objective results are obtained, the steering committee conducts an all-round evaluation of all products and services in the market (regardless of whether the companies who market these products and services participate in the contest or not). This is followed by an in-depth market survey, which assigns a general score to the company, with the scores allocated by consumers (taken from a direct survey of up to 1500 respondents) comprising 40 pct of the total. 30 pct of the general score is made up of expert opinion, while the remaining 30 pct is taken from the assessment of the advertising strategy of each competing company and the opinions of the jury and steering committee.
The annual review and validation of the study results of the ‘Choice of the Year’ competition is performed by the global auditing firm Deloitte.
The awards ceremony of the ‘Choice of the Year’ contest took place on April 12, 2008 in the culture and entertainment center ‘Zhuravinka’.
This event is one of the most prominent in Belarus, bringing together the leaders of the domestic business community and representatives of top global brands.
