DHL honored with Asia Platinum Award by Reader's Digest for fourth consecutive year Awarded nine Platinum and Gold Awards across seven markets in region

DHL has once again been voted as one of Asia’s most trusted brands in the ‘Airfreight/Courier Service’ category at the 10th annual Trusted Brands Awards 2008, organized by Reader’s Digest. The company has, for the fourth consecutive year, received an Asia Platinum Award, in addition to the three Platinum and five Gold awards garnered across seven countries surveyed.

The prestigious award wins further strengthened the DHL brand equity as consumers clearly associate the company with attributes that are of utmost importance to them – trustworthiness, credibility, quality, value, understanding their needs and innovation.

Besides the Asia Platinum Award, DHL received the Platinum Award in Hong Kong and Singapore, as well as the Gold Award in Malaysia, Philippines, Taiwan and Thailand in the same category. In India, DHL and Blue Dart, part of the DHL group, each garnered a Gold Award. Platinum awards in Hong Kong and Singapore are repeated wins; Hong Kong for the fifth year running and Singapore for the second successive year.

Respondents who took part in the survey, through email and telephone interviews, nominated their most, single trusted brand. DHL’s excellent showing in the survey shows that its brand name registers top-of-mind awareness among consumers. DHL attributes this appeal to its strong brand presence, extensive network infrastructure, and the active community activities that it regularly and consistently participates in these countries and beyond in Asia Pacific.

Apart from regular corporate social responsibility initiatives, DHL’s brand visibility is also heightened by its active sponsorship of major sporting events. For example, it has been the Official logistics partner of the Formula One racing teams since 2004 and an Official Express and Logistics provider of the National Basketball Association (NBA) in Asia Pacific.

Launched in 1999, the annual Reader’s Digest Asia Trusted Brands Awards aims to identify the brands that appeal most to affluent Asian consumers. Covering 43 categories of products and services, the survey is carried out in eight key markets across Asia – China, Hong Kong, India, Malaysia, Singapore, Taiwan, Thailand and the Philippines – and polls thousands of consumers in each market through questionnaires and telephone interviews.