La Poste acquire Romanian Hit Mail

La Poste’s subsidiary Mediapost has announced the acquisition of Romanian company Hit Mail group.

La Poste’s subsidiary Mediapost has announced the acquisition of Romanian company Hit Mail group.

Hit Mail group, who provide direct marketing services in Romania, posted a turnover worth €7.8m in 2008 and comprises of five companies.

Mediapost previously operated two other acquisitions in Portugal in September 2008 and Spain in December 2008.

Last year, La Poste posted a net profit worth €529m, representing a decrease of 44% and doesn’t expect an increase for this year, according to the company. Overall, the group turnover upped to €20.83bn in 2008, with 0.2% versus 2007, according to the group’s financial report.

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