Diane Rinas at DHL Global Mail receives award for direct marketing expertise

Dr. Diane Rinas, international direct mail specialist at DHL Global Mail, has won the 2009 “FEDMA & Holmen Paper Direct Marketer of the Year Award.”

Announced on the second day of the “2009 Direct & Interactive Marketing Global Forum” in Madrid, the award recognizes her expertise in direct marketing.

Michael Leander, who chaired the jury of the “FEDMA & Holmen Paper Direct Marketer of the Year Award”, said: “This is an excellent choice. Jury members agreed that Diane Rinas and DHL Global Mail deserve official recognition from within the industry for her consistently high performance in the planning and implementation of international campaigns.”

“This prize is a great recognition of DHL Global Mail’s high-quality services and our strategic focus on direct marketing as a revenue driver even during the current economic downturn,” said award winner Diane Rinas.

DHL Global Mail’s integrated direct marketing solutions are designed to help companies enter new markets successfully and exploit the business potential.

Key elements of DHL Global Mail’s comprehensive range of direct marketing services include for example the planning, implementation and evaluation of international mailing campaigns, the research of trends in consumer behaviour, market analysis, printing and the distribution of mailings.

Continuously trying to optimize well-established direct marketing tools, DHL Global Mail initiates regular updates of the study “Direct Marketing Monitor International” and the book “International Direct Marketing”, which have become widely recognized benchmark sources of information for direct marketers around the world.

A dedicated direct marketing platform, which went online in 2008, helps customers to navigate DHL Global Mail’s direct marketing expertise.

At the same time, DHL Global Mail cooperates closely with the Siegfried-Vögele-Institute, a research partner of Deutsche Post DHL, to turn new findings on the effects of advertising media into innovative services and develop new one-to-one dialogue marketing techniques.

FEDMA (Federation of European Direct and Interactive Marketing) organizes the annual congress as a platform for the European direct and interactive marketing industry to exchange views and discuss the prospects of their business. Holmen Paper served as the main sponsor of this year’s award together with the Silver Sponsor JetRepublic.