Deutsche Post net football sponsorship

Deutsche Post will become a sponsor of Germany’s DFB Cup in the TOP partners category, for the forthcoming 2009/2010 football season.

Deutsche Post will become a sponsor of Germany’s DFB Cup in the TOP partners category, for the forthcoming 2009/2010 football season.

The postal service and logistics group has acquired the third of only four exclusive Top-Partner-packages from Infront Sports & Media.

As a TOP partner, Deutsche Post will enjoy access to a comprehensive rights package for all 63 matches of the DFB Cup including broad television coverage in Germany, where all matches will be shown live.

This includes also advertising boards and other forms of exposure in camera view, first right of negotiation for television presenting sponsorship, as well as on-site promotional rights and many other effective opportunities in and around the arenas.

By entering the DFB Cup partner pool, Deutsche Post is extending its involvement in German Football. As National Supporter of the FIFA Women’s World Cup Germany 2011 and Premium Partner of the German Women’s National Team it is now entering men’s football with the TOP Partnership of the DFB Cup.

Ingo Bohlken, chief marketing officer BRIEF Deutschland der Deutschen Post, said: “The sport of football and the co-operation with the DFB are a perfect fit with the Deutsche Post as the number one postal service provider in Germany. The relationship with the DFB and the huge emotional power of football will strengthen our existing marketing campaign ‘Die Post für Deutschland’. The DFB is our partner of choice and it provides us with outstanding communication opportunities.”