Marketing Campaign – Postal service going after small business
The US Postal Service (USPS) has unveiled a new advertising campaign geared
towards small businesses. The USPS commissioned ad agency Leo Burnett to do
two 30-second TV spots. One of the commercials called ‘Bake Sale’ suggests that
small-business owners need not resort to bake sales to raise fund for their
mail expenses. USPS spokesman Dennis Gomes said small businesses represent a huge opportunity for the agency. The TV spots are designed to make small-business owners fully aware of what the USPS has to offer them.
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COPYRIGHT 2001 Gale Group
CHICAGO SUN TIMES (IL), 26th March 2001
