FedEx serves up ATP sponsorship
The ATP and FedEx have signed a 3-year agreement that brings FedEx on board as a new global Platinum Sponsor and Official Carrier of the ATP World Tour. The sponsorship will launch at the 2010 Barclays ATP World Tour Finals at London’s 02 Arena in November and extends through 2013.
In addition to global marketing rights, FedEx will become a sponsor of 17 ATP World Tour tournaments in 12 different countries. FedEx has a history of tennis sponsorship and currently sponsors Roland-Garros in France.
FedEx will develop an enhanced analysis of player match records providing fans with added information on player success and consistency on different surfaces, in pressure situations, and against specific opponents. This information, along with player videos, polls and more will be featured in a new section on ATPWorldTour.com named the FedEx Reliability Zone.
“We are delighted to welcome FedEx as a global sponsor of the ATP World Tour. FedEx is a recognised leader in sports marketing and we are proud that they have chosen the ATP World Tour for this major foray into international sports sponsorship,” said Adam Helfant, ATP executive chairman & president.
“The global nature of the ATP World Tour perfectly complements FedEx which serves customers in more than 220 countries and territories worldwide,” said Andrew Self, vice president marketing and communications, FedEx Express Europe, Middle East, Indian Subcontinent and Africa. “In addition to the core attribute of reliability, men’s professional tennis and FedEx also share the characteristics of speed and precision making it an excellent platform to communicate with our customers.”
