European launch for Pitney Bowes system
Pitney Bowes has launched its new Print+ Messenger Colour Inkjet System in Europe. The solution enables the high-resolution colour printing of customised marketing messages on envelopes during high-speed mail insertion, and the result of collaboration with HP.
The technology eliminates preprinted envelopes, reduces envelope storage needs, streamlines application changeover.
All necessary information, including customised marketing offers, company logos, mailing and return addresses, and postal barcodes can be printed directly onto the envelope as it travels along the inserter.
The Print+ Messenger Colour Inkjet System can operate at speeds up to 20,000 mailpieces per hour, the company added.
“We talk a lot about innovation at Pitney Bowes, and the Print+ Messenger Colour Inkjet System is further evidence that we back up this talk with action that directly benefits our customers,” said Ramesh Ratan, president of Pitney Bowes Document Messaging Technologies.
“By bringing our proprietary intelligent variable transport and integrity tracking and software together with HP’s printing expertise, we have created something unique in the marketplace. That’s exciting,” Ratan said.
“HP technology will provide unprecedented advantages by providing cost-reduction opportunities and improved response rates to customers in the direct mail and transpromotional print markets,” said Kathy Tobin, vice president and general manager of Specialty Printing Systems at HP. “The expandability and scalability of this technology will also provide next-level performance in speed, image quality and substrate coverage.”
