Deutsche Post DHL’s marketing subsidiary makes acquisition
Deutsche Post DHL subsidiary Williams Lea has acquired international marketing and production services firm Tag. Tag will continue to operate under its own brand and will become a standalone business division of Williams Lea. The company has more than 1,000 full time and 1,500 part time employees in Europe, the US and Asia, and generated a turnover of around £100m in 2010.
According to Williams Lea, the acquisition will help the company’s ability to fulfill clients’ requirements for a more integrated marketing execution and delivery solution. By providing the necessary scale, the combined offering will also provide enhanced control and cost advantages for clients through a wider coverage of marketing spend as well as improved process efficiencies across multi-channel communications.
Bruce Edwards, CEO of DHL Supply Chain and a board member of Deutsche Post DHL, said: “By combining these two businesses, we are taking advantage of the enormous growth opportunities in the global marketing services market.
“We expect the combination of Williams Lea and Tag to have a sustainable positive impact on the division’s profitability and at the same time enhance our ability to customise global solutions for our clients.”
“Our complementary business capabilities make Williams Lea and Tag the perfect match. Together, we now have a unique, integrated proposition to meet the marketing services requirements of global brands” said Tim Griffiths, Williams Lea’s Group CEO. “As the global marketing industry evolves, we are strongly positioned to benefit from the new opportunities it will create.”
The parties have agreed not to disclose the financial details of the transaction.
