UK Mail revamps digital-to-physical mail platform

UK Mail has revamped its hybrid mail service, imail, with a number of new features and a redesigned website interface. The Birmingham-based private sector mail, parcel and logistics operator launched its imail service back in 2008, allowing businesses to send various kinds of mail electronically to be printed and mailed physically.

Now the online service has been given a new look to make it “simpler, better, faster” for users.

It also has new features including a free gallery of templates to help users design their mailings, a new stamp-like endicia to add branding to card mailings, and a simplified file upload system for mail content.

The imail service has also been bolstered with a new tracking reports feature to help users monitor their online mail campaigns, while users will also now be able to purchase prospect data direct from the iMail platform.

This last feature means users can purchase information by business type, company size or job title to improve the targeting of hybrid direct mail, UK Mail said.

The imail platform also incorporates an address cleaning feature to help minimise undelivered items, and an online cost calculator to compare mail costs to physical mail services.

“Raised the bar”

UK Mail chief executive Guy Buswell said the imail service had already “singlehandedly raised the bar” for the mail market since its launch three years ago, but his company aims to continue developing new features and functionalities to keep it “the best it can possibly be for our customers”.

He said: “In revamping the website, we wanted to provide iMail users with smarter and more sophisticated technologies that made their online experience simpler, better and faster. The new look iMail website fits the bill perfectly.”

UK Mail reported earlier this year that up to March 2011, the imail service had seen its user figures doubling compared to the year before, while overall UK transactional mail volumes declined 4%.