Post Danmark opens door for Danish e-commerce firms to sell in China
Post Danmark has sealed an agreement with China Post that should open doors for Danish e-commerce retailers to sell to almost 1.4bn Chinese consumers. The partnership will come through China Post’s own e-commerce platform, ULE.com, which was launched in 2011.
The new agreement comes after five years of close cooperation between the two Posts over stamp production, with Post Danmark helping China Post improve the quality of its stamps and stamp design.
Post Danmark said its good relationship with the Chinese postal service had meant it was able to become a representative for Danish e-commerce merchants looking to establish themselves in the huge Chinese market.
Claus Madsen, head of international business at Post Danmark, said: “We are now elevating the cooperation we’ve had over many years to new heights, where we aim to fundamentally increase the number of shipments exported from this country while supporting the Danish e-commerce industry, which is of course very important to us.”
China Post has similar agreements in pale with Australia Post and New Zealand Post, paving the way for their national e-tailers to enter the Chinese market, while it is understood that Deutsche Post and Poste Italiane are also working on similar inroads.
Access
Post Danmark said that as well as benefiting Danish e-commerce retailers, the collaboration with China Post would also mean helping Chinese consumers gain access to good Danish e-commerce merchants. The project is being coordinated in partnership with the Confederation of Danish Internet Services, the FDIH.
The two organisations will be briefing e-commerce merchants about the opportunities on 29th January, then will gauge the interest among retailers to launch on ULE.com.
China Post will be responsible for the final selection of which Danish retailers will sell through ULE.com.
Post Danmark said goods like clothing, children’s clothing, design, arts and crafts, ecological products, baby food and items for the elderly were likely to be in high demand for the Chinese.
Anette Falberg, the FDIH director, said the partnership offers “exciting opportunities” for her members.
“Usually e-commerce firms have to establish themselves physically in China to access the Chinese market, and to cope with this challenge, many foreign companies have to pull their resources out of their home country,” Falberg said.
“This agreement goes beyond two concrete barriers by allowing Danish e-merchants easy access to a local e-commerce platform that already has experience with international providers.”
