Alibaba signs exclusive partnerships with apparel brands

Alibaba has signed exclusive partnerships with more than 20 apparel brands including Zara and Timberland. In a statement issued yesterday (6 August), Alibaba said its online marketplace Tmall.com will become the only third-party online sales platform for the apparel brands in China.

Alibaba also said in its announcement that it will deepen its collaboration with more than 160 brands including Adidas and Gap.

Jeff Zhang, president of Alibaba’s China retail marketplaces, commented: “Apparel is one of the key product categories on Tmall. We have an extensive collection of brands on the platform, and it is imperative for us to deepen our collaboration with them so we can work together in more strategic ways to enable their success within our ecosystem.”

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