“Affordable delivery” is a key factor in e-commerce buying decisions

Affordable delivery has the biggest impact on a shoppers’ willingness to buy from an overseas retailer, according to consumer research released by eBay Enterprise. The Buying Across Borders report was based on a survey of 227 online shoppers from the UK, southern and western Europe, which was conducted by Imperial College London in July 2015.

The report found that the five biggest shopper “turn-offs” on making international orders are:

1. High delivery cost (80%)
2. Unavailability of preferred payment method (74%)
3. Poor product information, including images, text and video (68%)
4. Long delivery time (64%)
5. Price difference due to exchange rate (57%)

Enda Breslin, European Head of Business Development, eBay Enterprise, said:  “Retailers that invest in providing a range of delivery options, payment methods and detailed product information will be able to up-sell premium services to those prepared to pay for it, without turning off those shoppers happy to compromise on service for a lower price.”

Click here to see more information about the eBay Enterprise report.