Royal Mail reveals top ten UK online shopping hotspots for Black Friday

Royal Mail has unveiled the top ten UK towns and cities where the most online shopping took place on Black Friday. The top ten ratings were based on an analysis of items that were accepted into the Royal Mail network on Friday 27^th November and Saturday 28^th November.

Items were accepted from online retailers and ecommerce businesses for delivery via the Royal Mail Tracked 24 and Royal Mail Tracked 48 services.

The list has an interestingly provincial feel:

1. Norwich
2. Dorchester
3. Exeter
4. Bournemouth
5. Swansea
6. Aberdeen
7. Torquay
8. Inverness
9. Taunton
10. Lancaster

 

Commenting on this year’s Black Friday experience, Nick Landon, Head of Royal Mail Parcels, said: “Last weekend a huge volume of online purchases were picked, packed and shipped by retailers around the country. And today [Monday, 30 November], thousands of shoppers around the UK will be receiving their Black Friday purchases.

“Bargain hunters in Norwich top the list of this year’s biggest Black Friday online shoppers. We know there are more parcels still to come, but as of today more addresses in Norwich are set to welcome a Black Friday purchase than anywhere else in the UK.”