Supply chain and logistics are most critical success factors in omni-channel business model, claims DHL

DHL has reported that its new DHL Omni-Channel Logistics Trend Report has revealed that the logistics industry has a “significant role” to play in the transformation to an omni-channel business model. According to DHL, there is a growing trend for a new omni-channel approach in which all sales channels – brick-and-mortar, online, and mobile – converge into a single seamless channel of orchestrated product flow.

“Within the next three years, most of the world’s population (90%) will have fast mobile Internet connection, and today more of us are browsing and buying online. Already some 70% to 80% of consumers in the U.S. use multiple channels before making their purchase decision and we expect this to increase in most markets globally,” commented Matthias Heutger, Senior Vice President Strategy, Marketing & Innovation at DHL Customer Solutions and Innovation.

While the omni-channel transformation is well underway, this report reveals that most companies are not yet ready for omni-channel; they are persisting with channel-based approaches that cannot meet new consumer demands.

Heutger added: “Consumers expect access to information at all times, faster delivery speeds, and a personalized shopping experience. Companies can’t meet these expectations using a traditional channel-based approach. An omni-channel strategy is needed for future success.”

Click here for a link to the report.